I will be creating a video to show you how to do this, but you can create videos that people will watch when you use a Video Scribe service. There is no science on this, but from my observation they do keep you engaged. I have tested one particular outfit out of Great Britain called Sparkol. Their interface is easy to use and it is not to expensive.
If I was to create a whiteboard video for you, the cost would easily be $400 or more depending on the complexity.
The going rate for a video is in the thousands. Look at this site: http://www.broadcast2world.com/
There is a seven day trial for Sparkol here. (This is my affiliate link by the way) 
I titled this post or article how to create engaging video for your business. There are a couple of reasons that you want to make sure that your videos are engaging.
The obvious reason is that you want people to pay attention to what you’re saying, so that they will
either decide they want to continue to listen to you or make a decision to buy. Your videos don’t necessarily have to entertain people, but we still can’t bore them to death.
So what’s the happy medium between standing on your head/being a clown, and actually communicating something of value to your audience without them passing out about 20 seconds? The truth of the matter is it’s going to very from business-to-business.
For some businesses, one of the best things you can do is to do videos on problem-solving that your particular client or customer might have. That’s a good way to make sure that when you’re talking they’re going to be listening.
Why?
Because they want their problem to be solved. In other cases you may not necessarily be trying to solve a problem, but you may be doing something or selling something that may contribute to the goals that someone has that they’re very serious about. That means they’re going to be paying close attention to the things that you’re saying.
In the video I have in this post I’m talking about whiteboard videos. I’m talking about them because visually they hold your attention.
And I would say that you want to use whiteboard videos, when you have something you want to communicate
that may or may not solve a problem or contribute to a goal.That doesn’t mean that you can use whiteboard videos for that purpose. But if your product or service is something that doesn’t necessarily solve a particular problem and you are really trying to get your message across and get people to pay attention, you can use whiteboard videos for that purpose.
I described in the video one of the problems with whiteboard videos. They cost a lot of money to make. They can cost up to the $3000. The average price that I’ve seen online or that you could find online is probably going to be about $1500. And when you think about it, that is probably not necessarily going to be in your budget to do for ONE video that you’re going to be putting on YouTube and on video sharing sites.
For that fact, you might as well save a little money and see if you can do a commercial. No…video should be affordable to do. And it should be easy to put into place and get in front of your customer.
In the coming days. I’m but a be talking about how you can create engaging video, and why you want to be engaging. There’s a particular aspect of video marketing that YouTube has changed for everyone. Frankly, I think they changed it for the better. But it does affect you if you’re trying to get your video in front of people so that they can see what it is you have to offer.
Talk soon…
CT
